Why?
At an independtly organized TED event, Simon Sinek, author of “Start with Why“, spoke about how great leaders inspire action. He starts by writing three words on a flip chart: why, how, and what. Mr. Sinek goes on to state that people in leadership positions usually focus on what their organizations do and how they do it, two very important areas. Advertisements for those organizations usually echo the same focus. Here is the rub according to Sinek. What and how usually don’t inspire people to action. Sinek believes that why companies do what they do is really the essence of it all. Why is the larger vision and mission that touches people at their core, makes them jump out of bed and work their tails off, or makes them want to be first in line to buy new products even if it is pouring raining outside.
This video got me thinking. Should we only focus on why at work or when we purchase our favorite things? At Doux Nid, we believe creating a home is a chance to think about why in a very personal way. Why we do things at our core? Home is the perfect place to ask the biggest questions. It is a place to showcase and nurture our largest purpose, encourage our wildest dreams and anchor us to our deepest values. At Doux Nid, we definitely start with why at home.
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